The Empowering Team loves to find situations where people come together to help others. One of our most recent finds is the work of a non-profit organization, Forge 54, located in Orange County California.
What is Forge 54?
A collaborative, weekend-long marketing experience where advertisers, designers, developers, creatives, professionals and students converge to donate their time and talents to create, inspire, and help great causes.
During each high-energy, 54-hour event, expert creative teams adopt a non-profit organization and work together to completely revamp their marketing and branding efforts.
How does it work?
Forge 54 starts with a debriefing at noon on a Friday and culminates at 6pm on Sunday, 54 hours later. At the close of the event, the creative team presents their project to the client. Initially, the team meets with the key players of the organization to learn about their challenges, goals, history and resources available to make it all happen.
Then, individual Forge 54 team leaders are assigned to specific projects such as: research, planning, branding, design, web, video, radio, and social media. During the next two days, the skillful teams work hard to craft novel marketing and branding content for the non-profit, including logos, slogans, websites, commercials, radio spots, social media campaigns, and more.
While the teams are working, executives and recruiters from local agencies are invited to observe the up-and-coming talent.
At the end of the long weekend, the non-profit organization will not only receive new content, but the research and strategies to back it up, including a plan for the future, tailored to the organization’s current resources.
Forge 54 is currently running an IndieGoGo campaign, set to end on September 17, 2014. To contribute to the campaign visit their campaign page
OC Food Bank 2014 Forge Documentary
Listen to a radio interview with the Founder of Forge 54, Torrey Tayenaka on Empowering Radio